I live in a neighborhood similar to yours in Madison, WI. I agree that the neighborhood can be an extension of you home, giving you easy access to amenities very cost efficiently. It was a huge factor in choosing our present home.

But you and I are preaching to the choir. How do we spread this understanding of neighborhoods as living rooms to new home buyers so that it can become part “where do I want t live” decision making process?

I envision a campaign with billboards proclaiming, “My neighborhood is my living room.” “My neighborhood is my home.”, etc.

Somehow we need to figure out how to get this idea into people’s decision making processes.

My feeling is that the more we talk about what is driving our value proposition from a values standpoint, the more that smart marketplace players will want to serve your values and give you a value.

I heard you just a wee bit on WI Public Radio yesterday and I’m intrigued so I’m reading your website.

It sounds to me that you suggest institutions, be it Google or my county government, should be asking where I stand on matters and they should be listening. If we liken an institution listening to how a natural person listens, the speaker perceives being listened to when the listener communicates back verbally and/or non-verbally in a manner that demonstrates they understood meaning. Do I have that right?

OK, assuming I do have that right, how can an institution, not a person representing the institution, but the institution itself, respond to me and the hundreds of thousands of other stakeholders? How is that literally, physically, possible?

Best,
Jay