I recently stumbled upon a great article in The Atlantic about GM’s inability to make a product specifically for the consumer. That is, a product with every gadget the consumer would want without worrying about cost-efficiency. The article is called “Why GM Couldn’t Be Apple, According to a Former GM Exec,” and I think it’s spot-on.
It’s an insider’s view of the cookie cutter vehicle industry and the yearning for decent models, but more importantly, cost-efficient materials. Why have real Italian leather when we could have vinyl? and the like. The author, Alexis Madrigal, compares GM – a company that once upon a time had to be bailed out by the government – to Apple. (more…)