TOMS Takes Back Giving Back

Bloggers have long criticized TOMS shoes for its one-for-one model. When you buy a pair of TOMS, the company gives a pair to someone in need in more than 60 countries around the world. TOMS does the same when you buy a pair of glasses – it gives a pair to someone in need. It’s a great idea. It’s doing good … but is it really good enough?

No doubt, there was room for improvement and I’m thrilled by the kind of leadership that TOMS has under its founder Blake Mycoskie, who has used perhaps the most important tool a leader has – his ears – and has announced an important pivot.  (more…)

TREADING NEW GROUND IN NEW SHOES

We’re all familiar with TOMS Shoes, right? It’s the company launched by Blake Mycoskie that hand-delivers a pair of shoes to a child in need for every pair of shoes purchased. It’s a widely recognized name now, and with good reason.  My daughters really dig the shoes and love the underlying story of how they operate even more.  But have you ever heard of Oliberté? I hadn’t either, until I read this article in GOOD(more…)