Bloggers have long criticized TOMS shoes for its one-for-one model. When you buy a pair of TOMS, the company gives a pair to someone in need in more than 60 countries around the world. TOMS does the same when you buy a pair of glasses – it gives a pair to someone in need. It’s a great idea. It’s doing good … but is it really good enough?
No doubt, there was room for improvement and I’m thrilled by the kind of leadership that TOMS has under its founder Blake Mycoskie, who has used perhaps the most important tool a leader has – his ears – and has announced an important pivot. (more…)