Back in September I wrote a post called The (Re)New-Age Consumer about Patagonia’s bold public suggestion: Don’t buy Patagonia products new unless you need to. Buy them used if possible.
I thought this outdoor clothing giant’s declaration was cutting-edge and risky, in the way that businesses ought to be risky. And because of that, it didn’t surprise me that this week on the very first day that companies in California could make the jump from a regular corporate status (as a C Corp) to a Benefit Corporation (B Corp), Patagonia switched over. (more…)